About Z Brand Ventures

Company

Z Brand Ventures was established in 2008 to provide website consulting services to the small business community.  The company focuses on providing Internet related technology and marketing with a business oriented, value-based approach.

The company is based in Raleigh, NC. Options for reaching us are available on our Contact page.

Mr. Zucker

• CIO Magazine “Top 100” Award for Most Innovative Companies
• Winner of Gomez Travel Advisor’s Best Industry Web Site Award (3 times)
• Inventor on Internet based patent titled Computer Reservation Systems and Methods

He attributes his success to finding the right people and focusing on business value.  Mr. Zucker holds a Bachelor of Science in Computer Science and an M.B.A. in Finance - both from Hofstra University in New York.

Approach

Making a website successful is more than getting the technical details correct.  Technology models how a business operates and performs only as well as the business integrates with it.  For example, a web site which sends an email each time an order is placed is ineffective if the business has no reliable way to retrieve the email and fulfill the order.  Large organizations are acutely aware of this and allocate the lion's share of each technology project's time to getting such things correct.  Unfortunately for small business, the people with the skills to integrate technology properly are typically associated with large expensive consulting firms.  That's where Z Brand Ventures bridges the gap.

Mr. Zucker combines his technical and business expertise with his proven track record of managing teams and implementing web sites to enable small businesses to realize the full benefit of their web site investment.   Along with the typical technical recommendations, clients can expect to receive recommendations on how the business can adjust their processes to best integrate with technology, how to market effectively on the web and how to maintain their investment over time.

Difference

When a small business decides to hire a website consulting company, they typically find an organization that has technical expertise in web site design, development and search engine optimization (SEO). The work of determining how the business will handle the sales, leads, content updates and other routine business functions associated with having a web site is left up to the business itself to determine. The result is often increased work load, poor customer service, out of date content or even non-use.

At Z Brand Ventures, the approach is different. In addition to creating the web presence your business deserves, website solutions are aligned with company operations (who does what, when, how, etc.). Our expertise spans web site design, marketing visibility, Internet related business operations and technology investment value. We make sure your company is prepared to handle conducting business on the web.

For example, many of our competitors can assemble a website or improve your visibility on the Internet. But what happens when that new web store of yours actually gets an order? How will you know? How will you fill it? What is involved in keeping the inventory up-to-date? These are all critical questions whose answers are essential to the success of the site. Will your chosen Internet developer know the answers?  Z Brand Ventures does. And that’s the difference.

Process

Z Brand Ventures organizes its process around the principle that your business should pay for value received, not simply for time expended with the hope of future value. That's why all of our projects have defined deliverables (valuable, tangible work product) with associated payments upon approval.  It’s sort of a cross between hourly rates and fixed price.

To get started, contact us to schedule a free consultation with Mr. Zucker. After the consultation, you will receive a written proposal of timeframe, deliverables and estimated cost.  Hourly and fixed price programs are available.